Skip Navigation

Julian Marley JuJu Royal Expands Distribution, Executes on Retail Strategy -- CFN Media

SEATTLE, WA - (NewMediaWire) - March 12, 2018 - CFN Media Group ("CannabisFN"), the leading creative agency and media network dedicated to legal cannabis, announces publication of an article covering International Cannabrands (CSE:JUJU.A) (CNSX:JUJU.A) (JUJU.A:CNX) and its Julian Marley JuJu Royal™ line of cannabis products and accessories, as the company aggressively executes a multi-national retail strategy to put its brand squarely in the marijuana consumer’s mind. As the evolving legal cannabis industry moves from a strictly medical focus to a more broad-based adult-use market, recreational and lifestyle brands are moving to the forefront. Gaining market share in the earlier stages could lead to significant returns down the road, and the identification of potentially successful brands now is essential if investors want to keep up with the market.

U.S. Domestic Rollout

International Cannabrands is engaging in a multi-dimensional strategy to gain market share and visibility in the U.S. The strategy involves partnering with key dispensaries in existing legal markets, developing its own JuJu Royal™ branded retail outlets, and creating a store-within-a-store concept to feature the brand more prominently. International Cannabrands currently has licensing agreements in California, Colorado, Oregon, Washington, and Puerto Rico.

The company recently announced its first store-within-a-store in partnership with a dispensary in Cathedral City, California. The Cathedral City Care Collective will devote a whole section of its store to the full line of JuJu Royal™ products, including cannabis, extracts, vape pens, edibles, and ancillary products. Cathedral City Care offers customers the highest quality products in a lounge-type atmosphere featuring local art, pool table, music, and good vibes. It’s an ethos that fits the Julian Marley image perfectly. As International Cannabrands CEO Jeffrey Britz put it, “Cathedral City Care was particularly drawn to Julian Marley and the Rastafarian culture that the JuJu Royal brand embodies. We are very pleased to have this knowledgeable, compassionate group of people to be the first to feature the JuJu Royal Products in their store and we welcome them to the JuJu family.”

Store-within-a-store is one way the company plans to feature its products and gain traction with recreational consumers. Another part of its strategy is to create its own retail concept stores that exclusively feature the JuJu Royal™ brand. International Cannabrands hired Eric Singer, a seasoned and successful retail executive with a history of designing and launching stores for brands like Kenneth Cole and Michael Jordan Golf, to manage the process. Mr. Singer sees the potential with the brand, stating, “I have taken brands from zero to multi-units in the past and I think the JuJu Royal brand will provide the most exciting retail theatre. I am looking forward to combining my skills with the existing team and making JuJu Royal a true ‘household name’ in the cannabis space.”

International Ambitions

The U.S. market is a focus for the company as legal cannabis becomes more ubiquitous across the States, but International Cannabrands isn’t forgetting about the ‘International’ part of its name, or the global appeal of the Marley name. The company recently entered into a distribution agreement with KUMAA Enterprises to distribute the full line of JuJu Royal™ products throughout the United Kingdom and Europe. Cannabidiol (CBD) products are legal and particularly popular in the region, and medical marijuana has started to take hold there along with a trend toward decriminalization of the recreational drug. It is definitely an emerging market, and JuJu Royal™ brand is getting a jump on it.

A much more mature market in Canada offers the company a huge opportunity. Maricann Group, an established licensed producer and distributor of cannabis in Canada, distributes the product line to medical patients in the country. With Canada planning to legalize the adult use of cannabis in 2018, the market is expected to greatly expand. Having a distribution partner such as Maricann positions the JuJu Royal™ brand to take advantage of the demand from these new recreational consumers. According to Deloitte, the industry in Canada is expected to grow to more than C$22 billion annually in the coming years as the recreational market takes hold.

Bringing It All Together

There might not be a more globally-recognized name associated with cannabis than ‘Marley.’ To consumers around the world, the name represents social justice, sustainability, harmony, and positivity. International Cannabrands (CSE:JUJU.A) (FSE:31G) and the Julian Marley JuJu Royal™ has a comprehensive strategy to capitalize on that image and is executing in the United States, Canada, and Europe. The company bears watching as the wave of cannabis legalization opens up new markets and new opportunities.

Please follow the link to read the full article, and see an in-store video highlighting the brand: http://www.cannabisfn.com/julian-marley-juju-royal-expands-distribution-executes-retail-strategy/

For more information, visit the corporate site at https://intlcannabrands.com/ or the brand site at https://jujuroyal.net/.

About CFN Media

CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.

Learn how to become a CFN Media client company, brand or entrepreneur: http://www.cannabisfn.com/featuredcompany

Download the CFN Media iOS mobile app to access the world of cannabis from the palm of your hand:https://itunes.apple.com/us/app/cannabisfn/id988009247?ls=1&mt=8

Or visit our homepage and enter your mobile number under the Apple App Store logo to receive a download link text on your iPhone: http://www.cannabisfn.com

Disclaimer

CannabisFN.com is not an independent financial investment advisor or broker-dealer. You should always consult with your own independent legal, tax, and/or investment professionals before making any investment decisions. The information provided on http://www.cannabisfn.com(the ‘Site’) is either original financial news or paid advertisements drafted by our in-house team or provided by an affiliate. CannabisFN.com, a financial news media and marketing firm enters into media buys or service agreements with the companies that are the subject of the articles posted on the Site or other editorials for advertising such companies. We are not an independent news media provider. We make no warranty or representation about the information including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable. As such, your use of the information is at your own risk. Nor do we undertake any obligation to update the items posted. CannabisFN.com received compensation for producing and presenting high quality and sophisticated content on CannabisFN.com along with financial and corporate news.

The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/

Frank Lane
206-369-7050
flane@cannabisfn.com