Organic Marley yerba Mate™ rolling out this week to major accounts including 7 Eleven and others nationally
DENVER, CO - (NewMediaWire) - August 30, 2017 - New Age Beverages Corporation (NASDAQ: NBEV) the Colorado-based leading all-natural and organic healthy functional beverage company whose brands include XingTea®, XingEnergy®, Aspen Pure®, Búcha® Live Kombucha, Marley One Drop®, Marley Mellow Mood®, Marley Mate™, and Coco-Libre® today announced the expansion of Marley yerba Mate™ with some of its major distribution partners throughout the United States.
Terry Sperstad, Senior Vice President of Key Accounts for New Age commented, "We knew we had a winner with the Marley Mate™ brand and taste preference over competition, but the response from retailers and our distribution partners has been unlike anything we have seen before. We have had to triple our initial production plans already, have additional commitments from other retailers already rolling out in 2018, and know we are just getting started."
Marley Mate™ which earlier in the month gained commitment for launch from 7 Eleven, has been ramping up production and began initial shipments this week. Haralambos Beverage Company is the largest beverage distributor in Southern California, and has historically distributed a competitive Yerba Mate product until their decision to switch to the New Age Organic Marley yerba Mate™. Sales of the competitor across Southern California alone eclipsed more than $3 million per month. New Age's other partners including Hensley, one of the largest distributors in the United States, Folsom, Palmentere and others have also made similar decisions to extend their one-stop-shop relationship with New Age and take on the new Marley Mate™ brand.
Zach Ross, Marketing Manager for the Marley Brand mentioned, "The launch of the Marley Mate™ brand is the first of a number of initiatives behind the Marley platform since we acquired the business in the end of June. We know what we gained with the Marley acquisition, the positive core brand on which to build, but also the historical execution issues before New Age took the business over. Since then, we have completely rearchitected the brand leveraging all the Marley iconography that Marley fans resonate with. The new Live. Love. Marley. campaign, coupled with the new brand launches of Marley Mate™ and others in the pipeline, are excellent examples of New Age's marketing capabilities to capture the potential of its newly acquired companies and brand platforms. Initial consumer feedback on the Organic Marley Yerba Mate has been unprecedented, and the next Marley brand launching in Q4 has already been approved for distribution in major accounts as well."
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About New Age Beverages Corporation (NASDAQ: NBEV)
New Age Beverages Corporation is a Colorado-based, leading all-natural and organic healthy functional beverage company that was founded in 2003. The Company competes in the fast growing healthy functional beverage segments including Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters and Functional Waters with the brands XingTea®, Marley One Drop®, Búcha® Live Kombucha, XingEnergy®, Marley Mellow Mood®, Marley Mate™, Coco-Libre®, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company's brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems. The company operates the websites http://newagebev.us, http://newagehealth.us, www.mybucha.com, www.xingtea.com, www.aspenpure.com, www.drinkmarley.com, and www.cocolibre.com.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, nBev undertakes no obligation to update or revise any forward-looking statements.