NEW YORK, NY - (NewMediaWire) - July 12, 2018 - PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, today announced select weekly estimates for the week ending July 8th, 2018, as compiled by the Company’s proprietary measurement services.
PeerLogix captures consumer streaming behavior – from movies to television programming – and makes this data available to marketers for targeting in the programmatic ecosystem. With over half of US households streaming OTT content daily (source: comScore), the Company’s rich OTT segments empower advertisers to extend reach of entertainment advertising at a conventional CPM typical of most targeted advertising campaigns, on all devices, including web, mobile and streaming video.
Additionally, product placement value of the top films streamed was contributed by Concave Brand Tracking, a London based market research company which tracks and analyzes brands in entertainment content.
Warner Brother’s “Ready Player One” was first, having been streamed by over 387 thousand households worldwide, with “Tomb Raider” in second, streamed by over 352 thousand households. Warner’s “Jurassic World,” “Justice League” and Paramount’s “A Quiet Place,” round out the top five, having been streamed by 151, 128 and 105 thousand households worldwide, respectively.
|Rank||Movie||Distribution Co.||HHs Streamed (000)||Monthly PP Value||Notable Brand Exposure|
|1||Ready Player One||Warner Brothers||387||$231,717||Casio|
|2||Tomb Raider||Warner Brothers||352||$512,232||Sony|
|3||Jurassic World||Warner Brothers||151||$713,047||Samsung|
|4||Justice League||Warner Brothers||128||$632,777||Ford|
|5||A Quiet Place||Paramount||105||n/a||n/a|
Notably,the top-5 movies generated over $2 million of unmonetized product placement valueover the last month for brands featured prominently within the films. Select brands, such as Samsung, Casio and Ford, appear in multiple movies featured in our rankings for this week. Beyond the advertising value generated, the combination of viewership and product placement data also presents exciting possibilities from an online marketing point of view: to target viewers who have seen a brand in movies and hence will be more primed for a purchase.
“Product placement value in movies is mostly calculated by factoring in the theatrical audience. By combining Concave and PeerLogix data, we are able to assess a whole new untapped audience, in the form of OTT viewership,” said Dominic Artzrouni, CEO of Concave Brand Tracking. “We see in this week’s example, hundreds of thousands of dollars worth of advertising value generated for movies no longer in theatres. Furthermore, movies such as Jurassic World keep generating product placement value for its brand partners years after initial release.”
Trends in binge watching continue to be a more prominent part of consumers’ video consumption habits and represent the most engaged viewers amongst audiences. Looking at binge watching results is important as it represents an evolution in viewing habits away from the weekly cadence of traditional linear television – providing an alternative standpoint by which to assess advertising decisions, as binge-watched content is often in ad-free environments.
HBO’s “Westworld” tops our Binge Watched viewership chart this week having been streamed by over 215 thousand households worldwide, while Fox’s “Lucifer” came in second, streamed by over 186 thousand households. The CW’s “Supernatural,” Hulu’s “The Handmaid’s Tail” and The CW’s “Arrow,” round out the top 5, having been streamed by over 131, 123 and 106 thousand households, respectively.
|Rank||Programming||Network||HHs Streamed (000)|
|4||The Handmaid's Tale||Hulu||123|
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
About Concave Brand Tracking
Concave Brand Tracking is a London based product placement market research company that operates a syndicated data collection of all brands in global movies, TV shows and music videos. Concave also offers in-depth analysis of product placements including competitor comparisons, quality of exposure, demographics of users, context of portrayal and advertising value. This information can then be used by an array of clients including product placement agencies, content producers, product placement brands, advertisers and academics. For more information visit www.concavebt.com or contact email@example.com.
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