IFBC Reaches Exclusive Agreement with Hub Energy Drink
PLAINVIEW, NY - (NewMediaWire) - June 11, 2018 - Italian Food & Beverage Corp. (OTC PINK: IFBC) has entered into an exclusive agreement to import and distribute, in the entire USA, Hub energy drink, which is made in the North of Italy. In addition to its role as a purveyor of fine wine and the highest quality, healthful Italian food products, IFBC deems it important to diversify its product line to include the energy drink market.
The introduction of Hub is consistent with IFBC’s healthful product offerings because energy drinks, second to multivitamins, are the world’s most popular dietary supplement consumed by American teens and young adults. Males between the ages of 18 and 34 years, consume the most energy drinks, and almost one-third of teens between 12 and 17 years drink them regularly. This exclusive agreement will enhance IFBC’s attractiveness to the younger market thus paving the way for IFBC to offer other youth-oriented comestibles, such as sports drinks and power bars.
According to the report below, for the 13 weeks ended December 23rd, 2017, energy drink sales in the United States amounted to approximately $3.0 billion. In 2017, in the US, the energy drink category reported annual dollar sales growth of 4% over 2016. With today’s emphasis on fitness and health, the market for energy drinks has been growing to such an extent that in 2017, the global energy drink market reached $55 billion. It is projected to grow at an annual rate of 3.7%, compounded, for the periods 2013-2018.
Sandro Forcolin founder of http://hublivebetter.it/ has already introduced his product worldwide and is working with the CEO of IFBC to penetrate the US marketplace with Hub immediately. It is possible that other Hub-related products will follow.
Mr. Forcolin stated, “The taste of our energy drink has been well accepted during its test marketing campaign. We offer a terrific product and feel quite confident that with IFBC’s solid marketing and distribution resources, we can make great inroads into the US marketplace. With health-minded millennial consumers as our target audience, Hub’s clear labeling of its safe, beneficial contents will resonate clearly. We eagerly look forward to conquering the US market with the aid of IFBC. Now let’s do it.”
About Italian Food & Beverage Corp. Italian Food & Beverage Corp. establishes and develops brands committed to fulfill customer needs throughout the world while providing the finest experiences based on the Italian wine and food culture. IFBC operates as an importer, exporter, merchant, distributor, and dealer of fine wine and food products. The Company and its subsidiaries have established wholesale distribution headquarters, offices and warehouses in several countries including Italy, Singapore, and the UK.
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