Cannabis Industry’s First-Ever Dedicated PR, Marcom Firm’s Director of Public Relations to Speak on MJBizCon 2023 Women in Cannabis Panel in Las Vegas on Nov. 28, 10:05-10:45 am

SAN DIEGO, CA - (NewMediaWire) - September 27, 2023 - CMW Media (“CMW” or the “Company”), a full-service public relations and creative marketing agency specializing in emerging markets, announced today the firm’s Partner and Director of Public Relations Cassandra Dowell was accepted as a featured speaker on a women in cannabis panel at the 2023 Marijuana Business Conference (MJBizCon) held on Nov. 28-Dec. 1 at the Las Vegas Convention Center.

The panel, Push It Real Good: Changing What Is Possible in Cannabis for Women, is part of the largest trade show in the industry’s new Women in Leadership Forum, and will be held on the first day of the conference on Tuesday, Nov. 28, from 10:05-10:45 am PT. The panel features three other accomplished female executives from the cannabis industry: Narmin Jarrous, Chief Development Officer of Exclusive Brands; Saphira Galoob, Principal and CEO of The Liaison Group; and Breena Eller, Chief Communications Officer at global cannabis leader, Canopy Growth; who will share ideas with attendees on breaking down boundaries and navigating the challenges and opportunities for female executives in a highly regulated industry – including anecdotes and success stories.

“Cannabis became my passion very early in my career, working in the freshly legal medical cannabis industry in Chicago in 2014 and witnessing the challenges entrepreneurs face in new markets to bring their businesses online,” said Cassandra Dowell, Director of Public Relations at CMW Media. “Meanwhile, I was slowly disappointed at times to see how disproportionately male-dominated the executive leadership teams at so many state-licensed operators became.

“The industry has been evolving rapidly, and I’m proud to champion the efforts of women and others who make it a more equitable and inclusive space for all stakeholders.”

To book a meeting onsite with a CMW Media executive at MJBizCon 2023 to discuss public relations opportunities in emerging markets, email or Interested attendees can also learn more about CMW Media, its philanthropic work and other services by visiting the CMW Media website at

Dowell brings well over a decade of cannabis industry and public relations experience to CMW media from her role as VP of Communications for one of Illinois’ first licensed cultivators, and as an award-winning journalist covering Chicagoland and cannabis business topics. At CMW, Dowell has run and constructed campaigns around multiple IPOs and public- and Nasdaq-traded companies, represented the Emerald Conference for PR during their acquisition by Marijuana Business Conference, and also represented Grassroots when they were acquired by Curalseaf for $875 million. 

“The entire CMW Media firm is proud of Cassandra and thankful to MJBizCon 2023 for the opportunity to promote her work and her insight,“ said Andrew Hard, Founder of CMW Media. “This is another part of why CMW Media was founded, education dispelling ignorance and promoting public change, and elevating bright female leaders is a cause worth fighting for.”

MJBizCon, now in its 12th year, is the leading cannabis business conference and tradeshow in the world. The award-winning show is held annually in Las Vegas, and features over 1,400 exhibitors, a complete three-day conference and 100-plus industry speakers. With near unparalleled networking and deal-making opportunities, more than 30,000 executives from around the world are expected to attend MJBizCon 2023.

About CMW Media

CMW Media is a fast-growing, full-service public relations firm specializing in the promotion of innovative businesses from a broad spectrum of industries. As a global full-service agency, CMW’s clients range from publicly traded companies to companies in emerging markets – including the global cannabis industry. The CMW team is made up of award-winning industry leaders and creators whose inherent talents are capturing messages and educating the public around the world. For more information, visit the company’s website at or connect on social media: LinkedIn, Facebook, Instagram and Twitter. 

Media Contact:
Beth Adan, Sr. PR Account Manager