New York, NY - (NewMediaWire) - November 20, 2020 - Kubient, Inc. (NASDAQ: KBNT) (NASDAQ: KBNTW) ("Kubient" or the "Company"), a cloud-based software platform for digital advertising, was the subject of a recent article on leading financial news website and publisher, SmallCapsDaily. Kubient has demonstrated growth and exciting progress within the advertising industry, which is one of the industries that has experienced the most radical change after the evolution and impact of technology and social media on the world at large. Kubient offers two products, the Audience Cloud platform for real-time trading of programmatic advertising, and KAI, its artificial intelligence (AI) technology that ensures real-time prevention of digital ad fraud. SmallCapsDaily's interview with Kubient describes the Company's offerings in more detail, the outsized market opportunity, and the impact of COVID-19 on Kubient and the industry as a whole.
Key Takeaways from the SmallCapsDaily article featuring Kubient:
- Kubient's main offering is its Audience Cloud platform which acts as a marketplace to help advertisers as well as publishers to transact directly with each other on an open, end-to-end real-time bidding platform for programmatic digital advertising.
- KAI, Kubient's second offering is its AI/ machine learning platform; Kubient is an early entrant within this space and its product operates during auctions for digital ads, using machine learning to identify bots which may drive up bids. KAI demonstrated a 32% reduction in ad fraud for a global marketing company during a beta test in Q1 2020.
- ● Kubient recently closed on a public offering of 2.5 million shares priced at $5 per share and raised close to $12.3 million in gross proceeds. The public issue took place after a particularly solid quarter where the company delivered over $1 million in revenues backed by the beta testing of its fraud prevention AI solution.
For more insight into Kubient, Inc., and to continue reading the SmallCapsDaily featured article, please click here: https://smallcapsdaily.com/kubient-the-high-potential-ad-tech-play/.
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