New You, Inc. Appoints John Driscoll Chief Financial Officer and Member of Board of Directors
Carlsbad, CA - (NewMediaWire) - June 17, 2021 - New You, Inc. (OTCQB: NWYU) today announced its appointment of John Driscoll, 54, as chief financial officer (CFO), and member of the company’s board of directors, effective June 15, 2021.
Mr. Driscoll has over 25 years of senior experience in financial strategy and implementation, accounting, and auditing, most recently as chief audit executive for 13,000-employee fintech platform, Finastra, and has served in senior audit and anti-fraud positions with Fundtech, CIT, AIG, Phillip Morris, and The New York County District Attorney’s Office.
Prior to this appointment, he served as CFO of ST Brands, the acquisition company recently acquired by New You Inc.
“John’s capabilities have proven to be invaluable in the M&A activities undertaken by ST Brands, and we are fortunate to have his experience and financial skills at work as we continue our ambitious growth into a global CBD leader,” commented Jason Frankovich, New You executive chairman.
About New You, Inc.
New You, Inc. (OTCQB: NWYU) wholly-owned subsidiary ST Brands Corp is a holding company of branded assets that create, develop, market, and sell unique and proprietary cannabidiol (“CBD”) products to various segments of the global consumer market.
ST Brands applies financial, operational, branding resource infrastructure to deliver turnkey business services and achieve economies of scale in sourcing, production, packaging, and sales.
The Company seeks to acquire scalable cannabis companies with the potential to become sector leaders in the legal cannabis market. We provide growth capital and expert professional oversight in exchange for stock in their company.
Brands are selected for strong unique selling propositions, strategic value to other portfolio companies, and potential for ST Brands’ services to enhance cash flow and/or the asset’s equity value.
Products are sold through several channels, including wholesale to retailers, online direct-to-consumer, and white labeling for branded resellers. ST Brands provides its collection of brands and global resources in market research, brand creation and design, supply chain management with GMP and ISO materials, digital marketing and promotion, all to improve cost efficiency, expedite time to market, and maximizing growth in each market.
The Company seeks to capitalize on the scaling challenges facing individual CBD consumer products with solutions to issues including global branding obstacles, supply chain fragmentation, traceability, and compliance.
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